It’s often said that the way to win a customer’s heart (and repeat business) is to surprise and delight them. And while that may take many forms, you may be surprised to learn that even your EPOS system can be customized to provide an even better customer experience.

Whether you’re a corner shop or a village pub, here are a few fun EPOS customizations that will be sure to make your customers happy.

Customer Engagement and Targeted Messaging

Most businesses know that one of the best ways to wow your customers is to provide them with personalized messaging and offers. But did you know that you can do that right from your EPOS system?

When a customer buys a product, your EPOS can deliver targeted promotions on the screen facing the customer, each tailored to the person’s preferences and purchase history. This can be triggered either based on the products they buy, their customer record (if they have a loyalty card—more on that below), or generalized to whatever promotions your store may be running at the time. It’s important to note that the customer checking out is not the only audience for these ads; other people in line will likely see them as well.

Beyond screens, receipts offer another opportunity for customization. You can automatically have your EPOS print general messages for all customers or craft specific messages based on their customer profile. For example, a receipt might prompt a customer to leave a review or display an offer related to their purchase history. If you’re collecting customer data, you could even print a happy birthday message when they buy something within a week of their birthday.

These personalized interactions deepen customer relationships while streamlining service and promotional strategies.

Loyalty Programs

It seems like every business these days offers a loyalty program, and for good reason: They work! Businesses often earn the majority of their revenue from repeat buyers, and loyal customers tend to spend approximately 30 percent more. So why not encourage loyalty right from your EPOS?

Some businesses track loyalty with punch cards, like a buy 10 coffees get the 11th free promotions often seen in coffee shops. But instead of manually tracking purchases, your EPOS system can automatically track purchases and apply incentives. When a customer meets the criteria, the system can notify staff, who then alert the customer of the reward.

And, as mentioned above, your EPOS system can deliver personalized promotions for repeat customers. For example, if a customer often buys a certain brand of crisps at your store, the EPOS may automatically provide them with a coupon for that brand for their next purchase.

Optimizing Customer Dining Experiences

Of course, restaurants have their own unique opportunities to surprise and delight customers using their EPOS, though some of that might be more behind the scenes.

Perhaps one of the most important features like this is table tracking that can let staff know where every customer is in their dining experience using colour coding. For instance, a table that has just been seated might be blue, while a table that might be eating dessert might be green.

Additionally, the EPOS system can be set up with timers that indicate how long a table has until moving onto the next course or finishing. This feature can be used to tell newly arriving customers how long the wait for a table is, but it can also be used by staff to more efficiently move customers through their meals. Your EPOS system can also be set up to alert staff to tables who have been overlooked so staff can check in on them.

Ultimately, if making customers happy is the name of the game, then your EPOS should play a key role in making that a reality. Integrating custom messaging, loyalty programs, and smart table management creates seamless and engaging customer experiences that not only improve efficiency but also strengthen relationships by personalizing interactions and anticipating customer needs.

Does your EPOS system do this? If it doesn’t, you should call the experts at Everything EPOS. We can provide you with an EPOS system that is built from the ground up to make your customers happy.