Upselling sometimes gets a bad rap. When it’s done badly, it feels pushy or dishonest. But done well, it can be a genuine recommendation that makes a customer’s experience better, and your bottom line healthier.

The good news is that great upselling doesn’t have to rely on your most confident or friendliest staff member who can sell sand in the Sahara. With the right EPOS till system in place, every member of your team, whether front-of-house or shop floor, can upsell consistently, naturally, and effectively, without feeling like a used car salesman. Let’s take a closer look at how to leverage your EPOS system to maximize your revenues.

Smart Product Pairings and Bundles

The best upsells rarely feel like upsells at all. For example, it’s not a hard sell when a customer orders a burger and the server suggests a side of fries and a drink to go with it. The same goes for a retailer recommending a case and screen protector alongside a new phone purchase.

A good EPOS system can automate these pairings, prompting staff with relevant suggestions based on what’s already in the basket. Plus, you can use cumulative sales data to identify common items that people purchase together and create a special bundle. You can also set up bundles in advance, flag high-margin add-ons, and make sure your team is always pointing customers towards products that genuinely complement their purchase.

By making the upsell feel like a natural pairing, you will make it easier and more logical for both customers and your staff.

Prompting Staff at the Point of Sale

Speaking of staff, not only is it important to make them feel comfortable with the act of upselling, but it’s also a good practice to prompt them. Even your best staff can’t remember everything, which makes your EPOS an essential tool to help perform better.

Modern till systems can display on-screen prompts at exactly the right moment in a transaction, reminding staff to suggest a dessert, recommend a protection plan, or offer a current promotion. Plus, there’s little need to train staff each week on specials or promotions; all they have to do is follow the prompts. Small nudges at the till or with order pads can make a surprisingly big difference to your end-of-day totals.

Data, Loyalty, and Customer History

You may not realise it, but your EPOS system is quietly collecting valuable information that you can use to boost your business. Sales reports can reveal which add-ons are popular, which high-margin items are being overlooked, and which staff members might benefit from a bit of extra upselling coaching.

What’s more, CRM and loyalty features offer a view into individual purchase histories, allowing for more personalised recommendations. For example, a customer who bought a camera six months ago might be interested in some accessories.

By relying on your EPOS data, you’ll be able to formulate upsells that are more personal, more natural, and easier to accomplish.

Upselling works best when it feels effortless for staff and natural for customers, and the right EPOS system makes both possible. Reach out to our EPOS specialists to find out how Everything EPOS can help your business sell smarter.